Accelerate your career with our 8-week part-time course
Gain a holistic understanding of Martech and Adtech
Cover critical areas required to be a strategic digital leader. Understand the Martech and Adtech ecosystems and the core technologies used in the industry today.
Build technical and strategic business skills
Learn in-demand technical skills from emerging technologies. Build key digital strategy and business skills required to drive Martech investment.
Apply your knowledge to a capstone project
Apply the knowledge gained in this course to an industry problem. Build on your personal portfolio to arm you for your next role.
Learn from industry professionals
We work with digital teams in some of Australia's top brands. Learn from our team of strategic and technology industry experts.
|Session 1||Session 2|
|Week 2||Data - Measurement & Analytics||Paid Media - AdTech, Social and DMP Pt. 1|
|Week 3||Owned Media - CRM & Marketing Automation||Owned Media - CRO & Personalisation|
|Week 4||Data Distribution Methodologies - TMS, CDP IaaS, Cloud||Advanced Paid Media Concepts - DMP Pt. 2, Audience Monetisation, Walled Gardens, Data Sharing|
|Week 5||Advanced Data Concepts - Segmentation, Behavioural vs Transactional, Data Viz, Data Science, AI / ML||Review - Revisit concepts. Q&A. Build toolkit|
|Week 6||CX Strategy - Develop a future-state customer experience blueprint||MarTech Roadmap - Develop a roadmap to power your CX strategy|
|Week 7||Business Case - Learn the elements of an effective business case||Ways of Working - Business partners, vendors & agencies|
|Week 8||Capstone project to add to your personal portfolio||Skills assessment & career opportunities|
Venntifact Co-founder | Director, Technology & Enablement
Joey is one of Australia’s premier marketing technology leaders and one of the co-founders of Venntifact. He has led large-scale, 50+ people technology teams at management consultancies and global technology companies. Drawing on extensive hands-on experience across all major industries (telco, financial services, tech, travel and retail), Joey currently helps to shape the vision and long-term customer experience technology strategy for Australia’s leading brands.
Joey takes a very hands-on approach in his advisory partnership with clients. He aims to understand the business vision, translate this into an effective customer experience model, create a future state technology blueprint and then break this down into pragmatic long-term strategic and short-term tactical roadmaps as clients move from crawl to walk to run.
“My first passion has always been to teach the people around me. My second passion is technology. I’m very fortunate at Venntifact to be able to bring both of these together in enabling the next generation of digital leaders in Australia.”
We’ve seen an explosion in the number of marketing technology platforms over the past 10 years. Scott Brinker’s annual Marketing Technology Landscape Supergraphic now references over 7000+ technologies and providers. Furthermore, it is now estimated that 74% of Marketers now have some level of Martech management responsibilities, but do they have the technical skills required to effectively manage these capabilities?
The Martech Toolkit for Digital Professionals course was specifically designed to help marketing and digital professionals to stay up-to-date with the demands of modern Digital roles. We’ve leveraged our experience in working with some of Australia’s top brands to develop a hyper-relevant syllabus with enough breadth and depth in key technical areas to produce the digital leaders of tomorrow.
There are no prerequisites for this course, though past exposure to marketing or digital is beneficial.