Learn fundamental concepts of MarTech, websites and the internet
Cover the basics of how the internet works as it relates to Marketers. Understand how websites are built, the technologies that underpin them the MarTech stack that powers customer experience. Learn how data is passed across the web and types of data Marketers need to know.
Gain technical skills
Gain practical skills
Learn approaches to analysing customer data. Configure different types of campaigns and learn how to analyse success - marketing automation, experimentation, personalisation, audience segmentation. Understand how to use your browser’s developer tools to understand what data is being passed to/from your website and how to troubleshoot your MarTech.