00:00 hi this is Joanne Yuen from vents fact

00:01 we’re doing a video series about the

00:03 foundations of marketing technology and

00:05 today’s video is about that broad

00:08 concept of Martic and how the

00:10 amalgamation of marketing and technology

00:13 works together so it’s hard to

00:15 categorize a broad brush what is my tech

00:19 we can sort of abstract it to two things

00:21 it’s about automating processes wherever

00:23 possible and using the data that we have

00:26 about our customers to drive those

00:27 processes to be smarter more targeted

00:30 and more relevant under that broad

00:33 category of marketing technology we see

00:35 a number of subcategories things like